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Preface and Methodology
Executive Summary
I. The Importance of Higher Education
II. Concerns about Price, Confidence about Accessiblity
III. The Role of Government
IV. Other Ways to Keep College Affordable
Probing Behind the Findings
About the Author
About Public Agenda
About the National Center for Public Policy and Higher Education

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About the Author

John Immerwahr is Senior Research Fellow at Public Agenda and Associate Vice President for Academic Affairs at Villanova University. He has written several Public Agenda reports on higher education, including Great Expectations: How the Public and Parents View Higher Education (2000), Taking Responsibility: Leaders' Expectations of Higher Education (1999), Doing Comparatively Well: Why the Public Loves Higher Education and Criticizes K-12 (1999), The Price of Admission: The Growing Importance of Higher Education (1998), Preserving the Higher Education Legacy: A Conversation with California Leaders (1995), and The Closing Gateway: Californians Consider Their Higher Education System (1993).

In addition, he has authored or co-authored several other Public Agenda reports on education, including the groundbreaking national study, First Things First: What Americans Expect from the Public Schools (1994), and, for the 1996 National Education Summit of the nation's governors and business leaders, Americans' Views on Standards: An Assessment by Public Agenda (1996). Other state-specific studies written by Dr. Immerwahr include: What Our Children Need: South Carolinians Look at Public Education (1996) and The Broken Contract: Connecticut Citizens Look at Public Education (1993).


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