||IV. other Ways to Keep College Affordable
Although the public has not thought through the complexities of higher education financing, Americans are opposed to approaches that reduce access either by raising tuition or admitting fewer students. They are more sympathetic to approaches that emphasize greater contributions from the state or savings by colleges themselves (see Table 5).
Americans feel that colleges need to do a better job of holding down the costs of higher education.
- 83% strongly (60%) or somewhat (23%) agree that colleges should be doing a much better job of keeping their costs down.39
- 73% say that it is absolutely essential that college administrators focus on controlling costs and spending money efficiently.40
- 60% say that it is absolutely essential that college administrators focus on keeping the price of tuition from rising.41