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Foreword
 
Preface and Methodology
 
Executive Summary
 
I. The Importance of Higher Education
 
II. Concerns about Price, Confidence about Accessiblity
 
III. The Role of Government
 
IV. Other Ways to Keep College Affordable
 
Probing Behind the Findings
 
Endnotes
 
About the Author
 
About Public Agenda
 
About the National Center for Public Policy and Higher Education
 

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IV. other Ways to Keep College Affordable



Although the public has not thought through the complexities of higher education financing, Americans are opposed to approaches that reduce access either by raising tuition or admitting fewer students. They are more sympathetic to approaches that emphasize greater contributions from the state or savings by colleges themselves (see Table 5).




Americans feel that colleges need to do a better job of holding down the costs of higher education.

  • 83% strongly (60%) or somewhat (23%) agree that colleges should be doing a much better job of keeping their costs down.39
  • 73% say that it is absolutely essential that college administrators focus on controlling costs and spending money efficiently.40
  • 60% say that it is absolutely essential that college administrators focus on keeping the price of tuition from rising.41

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