Introduction
 
Finding One
 
Finding Two
 
Finding Three
 
Finding Four
 
Finding Five
 
Endnotes
 
Methodology
 
About the National Center
 
About Public Agenda
 
About the Author
 
Acknowledgments

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Page 8 of 12

Methodology

This report is based on a telephone survey of 700 randomly selected adult households in the continental United States. Interviews were conducted between February 2 and February 8, 1998, and averaged approximately 15 minutes in length.

Respondents were selected through a standard, random-digit dialing technique, whereby every household had an equal chance of being contacted. The margin of error for the 700 respondents is plus or minus four percent.

Interviews were conducted by Robinson and Muenster Associates, Inc., of Sioux Falls, South Dakota. Survey Sampling, Inc., supplied the sample. Design of the survey instrument and all interpretations of the data in the report were done by Public Agenda.

In addition to the national telephone survey, a small number of open-ended interviews were conducted by telephone with respondents who agreed to be recontacted after the survey had been completed. Quotes were drawn from these interviews to give voice to the attitudes captured statistically through the survey.

The report also draws on findings from The Closing Gateway study, prepared by Public Agenda in 1993 for the California Higher Education Policy Center. That study included a similar telephone survey of 502 adults nationally. On some questions there are small differences in question wording between the 1998 and 1993 surveys. These are noted where they occur in this report.

The complete questionnaire results can be ordered from Public Agenda for $20.00.

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